Review and AggregateRating Schema
Star ratings beneath search listings catch attention. Those golden stars come from Review and AggregateRating…
HowTo Schema: Step-by-Step Content Markup
Instructional content lives everywhere online, but most of it looks identical in search results. HowTo…
FAQ Schema: Markup and Rich Results
FAQ schema transforms static question-and-answer content into expandable accordions directly in search results. When implemented…
LocalBusiness Schema: Complete Implementation Guide
When someone searches for "coffee shop near me," Google needs to decide which businesses to…
Article Schema: Implementation for Blogs and News Sites
Every blog post and news article competes for attention in search results. Article schema won't…
SEO Audit Checklist: Complete Site Evaluation
An SEO audit answers a simple question: what's preventing this site from performing better in…
SEO Strategy Framework: Building a Comprehensive Plan
Most SEO efforts fail not because of wrong tactics but because of no strategy. Teams…
E-Commerce SEO Fundamentals: Platform-Agnostic Principles
E-commerce SEO follows the same basic principles as any SEO, but the scale and structure…
Generative Engine Optimization (GEO): Visibility in AI-Powered Search
Search is splitting into two channels: traditional results where you rank, and AI responses where…
AI Overviews and Search Generative Experience: What SEO Professionals Need to Know
Google's AI Overviews have changed what shows up at the top of search results. For…