Structured Data Fundamentals: JSON-LD, Microdata, and RDFa
Structured data tells search engines what your content means, not just what it says. When…
YMYL Pages: Requirements for Your Money or Your Life Content
Your Money or Your Life content can help people make better health, financial, and safety…
E-E-A-T Explained: Experience, Expertise, Authoritativeness, and Trustworthiness
E-E-A-T isn't a ranking factor. It's a framework Google uses to evaluate whether content deserves…
Publication Dates and Last Updated Signals: What Actually Matters for SEO
Google uses dates as freshness signals. The question is whether you're sending the right ones.…
Generative Engine Optimization: Getting Cited Across AI Search Platforms
When someone asks ChatGPT "what's the best CRM for small businesses," your content might be…
AI Overviews: Measuring Impact and Adapting Your Strategy
A Nashville health information site tracked their "symptoms of dehydration" page for three years. Consistent…
Link Building Fundamentals: Earning Authority in 2025
A Nashville accounting firm tried the obvious approach first: hire an agency, build links, improve…
Author Pages and Bylines: Building Author Authority
Google wants to know who creates content. The addition of "Experience" to E-E-A-T in late…
FAQ Sections: Adding Value and Capturing SERP Features
FAQ sections serve two masters. For users, they answer common questions without hunting through content.…
Internal Linking Best Practices for On-Page SEO
Every internal link is a vote. You're telling search engines which pages matter, how content…