Content Length: Myths and Realities
The correlation studies started appearing around 2012. Longer content ranks higher, they claimed. The average…
Heading Hierarchy: H1-H6 Usage Guide
Screen readers announce headings to help visually impaired users navigate web pages. When a site…
Meta Description Optimization: Writing for Clicks
Google rewrites your meta description about 70% of the time. That statistic stops many site…
Original Research: How to Create Link-Worthy Studies
Backlinko's ranking factors study has earned over 25,000 backlinks. One study. Twenty-five thousand links. That…
Data-Driven Content: Creating Research-Based Articles
A Nashville marketing agency wrote two versions of the same article about email marketing effectiveness.…
Case Study Content: Writing and Formatting Guide
A Nashville accounting firm published a blog post titled "5 Tax Strategies for Restaurant Owners."…
Title Tag Formulas That Increase Click-Through Rate
You rank fifth for a keyword. The result above you gets three times more clicks.…
SEO Copywriting: Writing for Search Engines and Humans
SEO copywriting carries a reputation problem. The term conjures images of keyword-stuffed paragraphs, awkward phrases…
Content Brief Creation: Effective Writer Guidelines
A writer receives an assignment: "Write a blog post about email marketing." What happens next…
Pillar Pages and Topic Clusters: Building Topical Authority
Google doesn't evaluate pages in isolation. It assesses whether a site demonstrates genuine expertise on…