Content Audit: How to Evaluate Your Existing Content
Most websites have content debt. Blog posts from 2019 with outdated statistics. Product pages describing…
Commercial vs Informational Keywords: Funnel-Based Keyword Strategy
A keyword bringing 10,000 monthly visitors sounds better than one bringing 500. Until you check…
Zero-Volume Keywords: The Hidden Value of Low-Volume Terms
Your keyword research tool shows zero monthly searches. Most SEO professionals move on to the…
Skyscraper Technique: Outperforming Competitor Content
Brian Dean coined the skyscraper technique in 2013. The pitch was elegant: find content with…
Cornerstone Content Strategy
A Nashville commercial real estate firm has 340 pages of content. Blog posts about market…
Content Gap Analysis: Finding Missing Opportunities
A Nashville law firm had 847 blog posts. They ranked for exactly 12 keywords that…
Seasonal Keywords: Planning for Cyclical Search Demand
Every November, searches for "Black Friday deals" spike to millions. By December, they've dropped to…
Keyword Difficulty Assessment: Setting Realistic Targets
That keyword tool says difficulty is 45. Is that good? Bad? Achievable for your site?…
Keyword Cannibalization: Detection, Analysis, and Solutions
When two of your pages compete for the same keyword, Google has to choose which…
Competitor Keyword Analysis: Finding Gaps and Opportunities
The competitor ranking for "Nashville plumber emergency" has a content gap you can see from…