User-Generated Content (UGC) SEO Strategy
A Nashville restaurant review site discovered something counterintuitive: their professionally written city guides generated less…
Content Pruning: Removing Low-Performing Content
Every site accumulates content that no longer serves a purpose. Old product pages for discontinued…
Historical Optimization: Updating and Refreshing Old Content
Most websites sit on untapped value. Their archives contain articles that once ranked, once drew…
Evergreen Content: Creating Timeless Value
A Nashville-based personal finance blog published an article on budgeting basics in 2018. Six years…
Content Length: Myths and Realities
The correlation studies started appearing around 2012. Longer content ranks higher, they claimed. The average…
Heading Hierarchy: H1-H6 Usage Guide
Screen readers announce headings to help visually impaired users navigate web pages. When a site…
Meta Description Optimization: Writing for Clicks
Google rewrites your meta description about 70% of the time. That statistic stops many site…
Original Research: How to Create Link-Worthy Studies
Backlinko's ranking factors study has earned over 25,000 backlinks. One study. Twenty-five thousand links. That…
Data-Driven Content: Creating Research-Based Articles
A Nashville marketing agency wrote two versions of the same article about email marketing effectiveness.…
Case Study Content: Writing and Formatting Guide
A Nashville accounting firm published a blog post titled "5 Tax Strategies for Restaurant Owners."…