Internal Search Optimization: Site Search SEO
Every search query your visitors type reveals what they want but cannot find through navigation.…
Out-of-Stock and Discontinued Products: SEO Best Practices
Deleting a product page with backlinks throws away link equity you spent months building. Redirecting…
Product Schema and Rich Results for E-commerce
Star ratings in search results increase click-through rates by double digits. Price and availability displayed…
Faceted Navigation SEO: Managing Filter-Generated URLs
Ten colors times eight sizes times five brands creates 400 URL combinations for a single…
Category Page Optimization: Balancing UX and SEO
"Running shoes" has higher search volume than any specific shoe model. Category pages capture this…
Product Page SEO: Optimization Checklist
A product page with manufacturer-copied descriptions, missing schema, and poor images loses sales to competitors…
Visual Search Optimization: Images as Search Queries
Point Google Lens at a pair of shoes, and Google shows where to buy them.…
Voice Search Optimization: Preparing for Spoken Queries
Voice queries differ structurally from typed searches. "Hey Google, where's the best barbecue near downtown…
Preparing for Algorithm Changes: Building Resilient SEO
Sites that dropped after the Helpful Content Update shared a pattern: they optimized for algorithms…
Future of Search: Trends and Predictions
Every prediction about search five years out has proven partly wrong. Voice search was supposed…